Caliber©
02
E-Commerce
Client
Sophia B.
A bold, high-performance e-commerce experience built for a premium product brand that demands trust and style at every scroll.
The Challenge
The existing store felt generic and failed to reflect the brand's identity, leading to low engagement and abandoned carts.
The Solution
Redesigned the entire shopping experience — from product pages to checkout — with a focus on visual storytelling, micro-interactions, and a streamlined purchase flow.
Gallery
The Outcome
Cart abandonment reduced by 28%. Average session duration increased by 2 minutes, with a 35% lift in completed purchases.
Project price
$4,500
Tools used
Figma, Shopify, Klaviyo, Adobe Illustrator
